We have been working with Vyn flowers of Ancaster. Vyn is a dried decor, candle & vase importer which supplies to the retail floral world. They have been picking my brain for things such as marketing, product design and freshening up their line for 2011. They supply to mass market chain stores across the USA and all over Europe. Here they supply Canadian tire just to name one place .. you may see some of their handy work in Canadian tire out door section. We are working on marketing tools to the retail industry. So far Hollie of Hollie Cooper Interiors and myself have been working together to put Vyn product in the home. Most people have a hard time envisioning something in their home or may look at particular products and have no idea how to use it. Our goal is to show by vignettes, just how Vyn product can be incorporated in to the home. This will in turn make it easier for retailers to sell the product to you the consumer. It is quite the process and takes time for it to filter down but Hollie, Vyn and myself are happy with how things are turning out so far.
This week we have been planning the product and booth design for the CGTA gift show at the International centre in Toronto. It is a major undertaking and one of the biggest Gift shows around. This event runs for a week and targets Ontario retail and wholesale business, showcasing what is going to be hot for the fall, Winter and Spring. Many will take catalogues home and place orders for the next 3 season. What you see at the show will be in the stores by September.
I have some other project with Vyn but this is by far the biggest and it is very exciting.
Here is a sneak peak from our vignette shoot. some of the designs are mine ( which I created for the shoot using Vyn product) some are of pre-made product Vyn sells.. i love them especially the wreath and table top bouquets.
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